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WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish -


Did you know that once you have basic SEO implemented on-site, it may not be enough?

How do you know that you are actually implementing everything that your competition is? And more?

How do you know that yo...

Consumers more invested in reviews, but also more skeptical of authenticity — survey - By Greg Sterling

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of ...

Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern -


Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels.

The new BERT-generated carousels will appear in the top stories s...

10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin -


It’s time to take our annual look at what’s ahead for SEO professionals in 2020.

What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020?

This is the question we ask ...

John Mueller Surprises with Answer to a Negative SEO Question via @martinibuster -


Google’s John Mueller was asked if a site was being penalized because of receiving thousands of adult links. John Mueller suggested the problem was not the links but the domain itself. John’s response surpris...

How to level up from a Google My Business apprentice to a GMB master - By Adam Dorfman

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and a...

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern -


Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site.

People will be able to enter a tracking number into the Google...

Google extends optimization score to Display campaigns - By Ginny Marvin

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encomp...

The Local Algorithm: Relevance, Proximity, and Prominence - How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Goog...